Marketing can be instrumental for all businesses yet it can be difficult to know just how you’re going to need to spend. You may decide to carry out work in-house, but that often means employing experienced marketing personal and some may come with large salaries.
Outsourcing marketing work is normal but you may want a budget for email marketing, social media, analytics, SEO, pay per click and mobile. Depending on the channels you want to utilise, you may have to spend a considerable amount before you see a return.
This is rather frustrating for many businesses. They’d ideally like to spend a little and see a return straight way but it just doesn’t happen and marketing can take time to build up a following, so you need to be flexible with your marketing budget if you want to succeed, or dedicate a lot of your own time to promotional work.