There are no two ways about it: having an in-house marketing team can be expensive. This is why many businesses are now turning to agencies who specialise in marketing and are taking out contracts with them instead. Is this a cost-effective idea? It certainly can be if you choose the right agency.
One of the main benefits of using an agency is their expertise. You can benefit from the experience of a group of professionals who have lots of experience working with many different businesses. You wouldn’t get that by hiring somebody in-house, as they would only have experience working for you, making it much harder for them to monitor the general marketplace.
If you select the right agency, you can save a great deal of money and time. This is because you don’t have to pay somebody full time and you don’t have to train them either. Your agency will know what they are doing and will work hard for you to achieve great results.