Marketing is something that most businesses take for granted. They will have a marketing department or marketing agency that they use regularly and they will assign a certain budget to their marketing efforts. How much do these companies get out of the budget, though? Is it really worth their while to be spending money on marketing?
Of course, it will largely depend on the type of company as to how much it will benefit from marketing. Generally, though, most businesses will benefit from a well-designed marketing strategy, whether it is B2C or B2B. There is a lot that can be gained from marketing, as it can lead directly to more sales. The point of marketing is to let relevant people know about a business and make its services sound appealing to them. If marketing campaigns are well designed and well executed, there is a lot to be gained from them.