Marketing is essential for enterprising companies that want to expand their clientele. It’s the only way to let people know your business exists and to explain to them what you can do. There’s no point running marketing campaigns that have little use or value, so you need to track your campaigns to make sure you are spending your money wisely. Here are some of the top things you can track:
- KPIs. Use key performance indicators to track how well a marketing campaign is performing. For example, a measure of key performance for you could be the number of people who go to your website or the number of conversions you achieve.
- Set goals before the campaign runs. Decide what constitutes a successful marketing campaign so you can keep track of its performance.
- Produce reports. This is an easy way to record performance and share your information with others in the organisation.