Local search is the practice of finding places local to you, by using search engines. As the search marketing climate changes, it would appear that local search is becoming increasingly important for businesses. If you are looking for ways to grow your business and market it effectively, you should think about incorporating local search into your strategy.
Local search is becoming more and more important due to the way in which people search for information. Some of the most popular searches are for things ‘near me’, like restaurants, bars and other places of entertainment. People often use this search format and it is important for local businesses to find ways of showing up on the search engine results pages.
People are also beginning to search in different ways using search engines. They may use voice search, in which case they are more likely to use simple searches that will bring up local results.