A business plan is an adaptable thing that needs to be monitored and updated on a regular basis. If you don’t keep on top of your business plan, then you will find yourself constantly not meeting with your aims, as these will inevitably change over time.
At the beginning of a new year, it is an excellent time to rethink your business plan and your aims. You can also tie this in with the start of the new tax year in a few months’ time, to cover all bases. Spend some time really thinking about what you want to achieve and how you are going to drive your business forward.
When you have completed your business plan, call upon the others in your business to add ideas. This ensures everyone has input into your marketing and can express what they see to be as important. This engages everyone and makes them fully accountable.