Managing a Content Calendar

| Posted on: November 17, 2020

A content calendar keeps track of all your communications, showing how, and when, you communicate with your audience. It is a valuable tool to have, not only because it allows you to keep track of current communications, but because it also lets you see the gaps and recognise areas where you could be communicating more. For any marketing professional, a content calendar is an important part of your role in overseeing marketing communications.

When getting a content calendar up and running, there are many options to consider; it doesn’t necessarily have to be a paid tool that you use. Starting off with a free tool might be the best option, moving on to a paid one if you need further functionality or customisations. You will gradually get to grips with populating and managing your content calendar in the way that is most beneficial for your wider team and your organisation.