A business blog can be a remarkable tool to maintain relationships with your customers and inform them of your latest news, products or services.
More and more businesses (whether they’re big or small) are setting up business blogs and there are many different reasons for this:
- You can share your business’s voice, every business should have some sort of personality shine through and this is possible with a business blog.
- You can link to your website. Blog content is likely to relate to your products or services, and if you have an ecommerce website, you can create links to your products on your website, potentially converting the visitor into a customer.
- Maintaining relationships is important, and you don’t just want more customers, you want them to return, and return again. Whether you sell legal advice, provide financial services, sell clothing, or rent DVDs, a blog can improve customer performance.